Evaluation Part 3 - Podcast & Audience Feedback

Evaluation Part 3 - Podcast by harrybristow

As discussed in my Podcast (above) audience responses have been very positive towards my

final product. To recap my products chosen demographic was:

- Teens/Young Adults (16 -25 years)

- People who have interests in both youth and wannabe celebrity cultures that are very prominent in Britain today (this will expand my target audience to a much wider degree)

- Although the character is male, the issue of gender isn't one discussed to any great extent in my trailer. This will again expand its target audience.

Being surrounded by as well as part of my target audience, it was quite easy to constantly check my progress against the people who would hopefully watch it. Whilst conducting my research in post-production I decided to simply ask people what they like/did not like about my products in order to avoid any ambiguity in their answers and to easily asses the effectiveness of my Trailer, Magazine cover and poster. Here are some of the key answers that were given:

Trailer

Successes -

• Music was appropriate for the genre and complimented the editing well.
• The main character was easily identifiable and could be related to easily.
• The varying use of shots to keep the trailer fresh.
• The deliberate mundaneness of some of Bernard's walking scenes in order to show the derivative nature of his existence.
• The character was believable.

Failures -

• Lack of professional feel to the inter titles detracted from the credibility of the overall product.
• Also the lack of credits and studio references at the beginning and end of the trailer.
• The handheld camera subtracted from the professionalism also.

Magazine cover

Successes -

• Suited the 'Sight and Sound' conventional style well
• Image used was appropriate. The of a screenshot and not a posed photo added to its independent/art house style.

Failures -

• Did not highlite the title of the film enough for a front cover of a film magazine (small font etc)
• Image was slightly stretched and the quality suffered because of this.

Film Poster

Successes -

• It is at least clear what the poster is advertising.
• Gives a clear picture of the main character.

Failures -

• Image was stretched and distorted
• Layout was not effective
• Colour scheme doesn't work
• Font looks amateur and badly done

To conclude, my audience analysis has further enforced my opinion that my trailer and magazine cover are very effective, but my work suffers in the film poster. This particular part of my final product was the one that changed most frequently. It proves that without proper planning and a clear knowledge of conventions of film posters the product will show itself to be a piece of work that is deemed unsuccessful.